The idea of the E-zine is to promote Indian Hospitality to the end user and help him provide meaningful, useful information. This will help to explore a destination, find out more about people, business or anything that he finds useful, for leisure or business. While the information desired might be there at different sources, it rarely is available at one source or reaches the right person, in the right time.This is an attempt of the promoter of the E-zine - Ms.Dolly Bhasin - who feels that information is the right of all individuals. You should not have to go to a US site to seek information on Indian Heritage and Hospitality! We are proud of our rich heritage and culture and shall try to market the same to the world through information exchange, in the right forums.

The main target market of this magazine is the NRI and the younger generation, who need capsules of information on  Heritage and Hospitality, to get aquainted to our rich culture and heritage. Active involvement of these through membership platform/newsletters shall also be made.

All attempts shall be made to involve professionals of very high callibre to edit and contribute the relevant sections. Active involvement of professionals who have made their mark in their respective spheres has been utilised for information gathering, production, presentation, design and marketing of the magazine. 

The objective is to market value added information and not hotels or specific shop/business. While information and links to travel /tourism promotion agencies are given for ease of the end user, there is very little effort made to sell a product or service. However, all efforts shall be made to cover costs through banner ads and sponsorships.

Primary information and content has been mostly used, but Secondary  source of the data/photograph is known, suitable credits have been given. For the linked sites there is no responsibility whatsoever of the content by the site owner.

Content

The content would have value addition in terms of 

• Depth
• Cross links to locations mentioned
• Shall be available in complimentary mediums - Newsletter, CD-ROM, City Guides, etc.
• Promoted in various portals/search engines and direct forums.

The main sections of the E-zine are :

Destination
Heritage
Tourism
Web Watch
Kids Treat
Art and Culture
Food 
Health and Beauty
Photogallery
Editorial

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